# Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian (2019)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2022-02-21
- Length: 1h 03m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019

## Summary

Angie and Dan Bastian, founders of BOOMCHICKAPOP, recount their journey from a $10,000 side hustle to a $250 million acquisition by Conagra. They discuss the grueling early days of selling kettle corn at Minnesota Vikings games and local supermarkets, the financial struggles of scaling production, and the pivotal decision to rebrand from Angie's Kettle Corn to BOOMCHICKAPOP to appeal to a broader, female-centric market. The episode highlights their strategic partnerships with Trader Joe's and Costco, the role of private equity firms Sherbrooke Capital and TPG in professionalizing the business, and how they maintained their marriage and company culture through intense growth.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=0) Introduction and Early Life
- [5:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=323) Meeting in Gallup and Moving to Minnesota
- [15:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=900) Starting the Kettle Corn Side Hustle
- [24:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=1485) Selling at Vikings Games and Local Grocers
- [32:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=1949) Scaling Production and Financial Struggles
- [40:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=2445) The Trader Joe's Breakthrough
- [52:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=3120) Rebranding to BOOMCHICKAPOP
- [54:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019#t=3279) Private Equity, Exit, and Reflections

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- BOOMCHICKAPOP (product)
- Trader Joe's (company)
- Costco (company)
- Conagra (company)
- Sherbrooke Capital (company)
- TPG (company)
- Minnesota Vikings (company)
- Target (company)

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