# Stasher and Modern Twist: Kat Nouri

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2021-11-22
- Length: 1h 08m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri

## Summary

Kat Nouri, founder of Modern Twist and Stasher, explains how she leveraged her experience with silicone manufacturing to create reusable storage bags, aiming to replace single-use plastics. She details the strategic pivot from high-end placemats to Stasher bags, the critical role of a partnership with Anova for initial funding and molds, and her decision to reject Mark Cuban’s Shark Tank offer to maintain control. Nouri describes how she secured a major retail deal with Target through a compelling video pitch and successfully sold Stasher to S.C. Johnson to achieve massive distribution.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=0) Introduction: Kat Nouri and the Stasher Story
- [5:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=326) Immigrant Roots and Early Business Failures
- [22:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=1337) Founding Modern Twist with Silicone Products
- [38:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=2302) Pivoting to Stasher and the Anova Partnership
- [47:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=2826) Shark Tank Appearance and Rejecting Mark Cuban
- [54:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=3244) Securing the Target Deal with a Video Pitch
- [1:02:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-22-stasher-and-modern-twist-kat-nouri#t=3776) Acquisition by S.C. Johnson and Exit

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Modern Twist (company)
- Stasher (product)
- S.C. Johnson (company)
- Ziploc (product)
- Anova (company)
- Electrolux (company)
- Shark Tank (other)
- Mark Cuban (other)
- Target (company)
- Swell (company)
- Method (company)
- Mrs. Meyer's (company)
- Red Point (other)
- TerraCycle (company)

## Related episodes from other shows

- [#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-21-80-from-turning-down-shark-tank-offers-to-raising-2-7-million-for-nopalera-with) (The Startup CPG Podcast)
- [350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-05-27-350-beyond-the-dieline-dr-juan-from-pnuff-crunch-joins-tom-seymour) (People of Packaging)
- [Oddball's Path From Idea to Funding a Nationwide Target Launch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-11-oddballs-path-from-idea-to-funding-a-nationwide-target-launch) (The Startup CPG Podcast)
- [From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-17-from-turning-down-shark-tank-offers-to-raising-2-7-million-for-nopalera-with-san) (The Startup CPG Podcast)
- [Founder Feature: Sarah Nathan of NOOISH](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-28-founder-feature-sarah-nathan-of-nooish) (The Startup CPG Podcast)

## Citing this page

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