# Live From The HIBT Summit: Gary Vaynerchuk

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2021-08-05
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk

## Summary

Gary Vaynerchuk, entrepreneur and social media expert, discusses his philosophy on building brands and businesses through content creation and curiosity. He argues that passion and 'reps' are more critical than innate talent, sharing anecdotes from his childhood lemonade stand franchise and his early days promoting wine via YouTube. Vaynerchuk advises founders to audit their time, invest in education, and produce their own content to understand the medium before hiring, emphasizing that intent-based marketing and brand building on social platforms offer democratized opportunities for growth.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=0) Introduction: Gary Vaynerchuk at the HIBT Summit
- [2:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=163) Early Lessons: The Lemonade Stand Franchise and Wine Library
- [6:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=365) The Power of Reps and Passion Over Innate Talent
- [9:11](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=551) Monetizing Niches and the Long Tail of Content
- [11:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=716) Content Strategy as a Top Priority for Growth
- [14:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=853) Intent-Based Marketing vs. Brand Awareness on Social Media
- [16:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=1018) Practical Advice: Auditing Time and Learning Content Creation
- [22:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=1337) Finding Your Medium: Writing, Audio, or Video
- [29:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=1741) Motivation: Curiosity, Legacy, and the Thrill of the Hunt
- [31:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-05-live-from-the-hibt-summit-gary-vaynerchuk#t=1896) Modern Marketing Examples: TikTok, Elf Cosmetics, and Pattern Breaking

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

established companies

## Mentioned

- U.S. Bank (company)
- Wine Library TV (product)
- Crush It (product)
- Policy Genius (company)
- Ocean Spray (company)
- TikTok (company)
- Elf Cosmetics (company)
- Stakums (company)
- Popeyes (company)
- Planters (company)

## Related episodes from other shows

- [Episode 174: The Flying DiRestas](https://hardwarepodcasts.com/podcast/making-it/2018-07-06-episode-174-the-flying-direstas) (Making It)
- [Episode 118: The point of no return](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return) (Making It)
- [Tool of the Week Segment | Episode 31](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-04-tool-of-the-week-segment-episode-31) (Built 2 Scale)
- [228: How to Build a Digital Community Before Launching Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention) (Product Startup)
- [#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-06-20-95-gt-dave-founder-ceo-of-gts-living-foods-25-years-of-building-the-kombucha-ind) (The Startup CPG Podcast)

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