# Serial Entrepreneur: Gary Vaynerchuk

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2021-08-02
- Length: 1h 10m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk

## Summary

Gary Vaynerchuk, founder of VaynerX and former CEO of VaynerMedia, recounts his journey from selling wine at his father's liquor store to becoming a digital marketing pioneer. He details the early success of Wine Library, his strategic pivot to social media via Wine Library TV, and his evolution into a multi-platform entrepreneur launching projects like V Friends. Vaynerchuk discusses his work ethic, his approach to handling online criticism, and his long-term ambition to buy the New York Jets.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=0) Introduction: Gary Vaynerchuk and VaynerX
- [5:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=301) Immigrant Roots and the Family Liquor Store
- [17:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=1028) Building Wine Library and Early E-commerce
- [30:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=1803) Launching Wine Library TV and Social Media Strategy
- [38:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=2280) Entering Tech: Twitter Investment and VaynerMedia
- [50:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=3039) Publishing 'Crush It' and Scaling the Brand
- [54:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-02-serial-entrepreneur-gary-vaynerchuk#t=3292) NFTs, V Friends, and Future Ambitions

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- VaynerX (company)
- Wine Library (product)
- VaynerMedia (company)
- Resi (product)
- Crush It (product)
- V Friends (product)
- Twitter (company)
- Facebook (company)
- New York Jets (other)

## Related episodes from other shows

- [Founder Feature - Fane He and Kyle Nguyen of  The Lucky Ox](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-20-founder-feature-fane-he-and-kyle-nguyen-of-the-lucky-ox) (The Startup CPG Podcast)
- [Founder Feature: Spencer Hoddeson, Gay Water](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-07-founder-feature-spencer-hoddeson-gay-water) (The Startup CPG Podcast)
- [029: Making a Social or Environmental Impact with Our Business, Adam Force of Change Creator](https://hardwarepodcasts.com/podcast/product-startup/2016-11-29-029-making-a-social-or-environmental-impact-with-our-business-adam-force-of-chan) (Product Startup)
- [Founder Feature: Ranwei Chiang of Abstinence Spirits](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-07-founder-feature-ranwei-chiang-of-abstinence-spirits) (The Startup CPG Podcast)
- [Founder Fundraising Journey: Victor Guardiola, Bawi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-01-founder-fundraising-journey-victor-guardiola-bawi) (The Startup CPG Podcast)

## Citing this page

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