# Live Episode! Wellness Coach and Podcaster: Jay Shetty

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2021-04-29
- Length: 1h 06m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty

## Summary

Jay Shetty, a former monk and author of Think Like a Monk, explains how he transitioned from a rebellious London teen to a global wellness brand by leveraging social media and strategic content creation. He details his three-year monastic training in India, his subsequent struggle to find employment as a consultant at Accenture, and his pivot to creating viral YouTube videos that led to a partnership with Arianna Huffington. Shetty describes building a sustainable business model centered on his podcast, On Purpose, and paid coaching communities, emphasizing the importance of routine and intentionality in managing his public life.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=0) Introduction: Jay Shetty's journey from monk to media entrepreneur
- [1:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=93) Early life, rebellion, and the influence of his father's spiritual search
- [12:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=725) The life-changing encounter with monk Garangadas and decision to join an ashram
- [22:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=1335) Three years of monastic life, daily routines, and the realization to leave
- [29:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=1784) Post-monk struggles: unemployment, depression, and joining Accenture
- [33:49](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=2029) Pivoting to social media: becoming Accenture's top social media user and pitching media companies
- [41:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=2481) Breaking into media: pitching Arianna Huffington, creating viral videos, and moving to New York
- [47:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=2853) Building the business: launching Genius Coaching, courses, and the certification school
- [52:51](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty#t=3171) Maintaining balance: routines, technology boundaries, and answering audience questions

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- Think Like a Monk (product)
- On Purpose (product)
- Garangadas (other)
- Accenture (company)
- Arianna Huffington (other)
- Huffington Post (company)
- Genius Coaching Community (product)

## Related episodes from other shows

- [Meet Our New Host](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host) (The Startup CPG Podcast)
- [The Pilot: Unveiling the Blueprint of "The Builder Circle"](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-05-13-the-pilot-unveiling-the-blueprint-of-the-builder-circle) (The Builder Circle)
- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
- [Episode 308: How are you doing?](https://hardwarepodcasts.com/podcast/making-it/2021-05-21-episode-308-how-are-you-doing) (Making It)
- [Making It #006 : How do I quit my job, and do what you do?](https://hardwarepodcasts.com/podcast/making-it/2015-01-02-making-it-006-how-do-i-quit-my-job-and-do-what-you-do) (Making It)

## Citing this page

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