# How I Built Resilience: Morra Aarons-Mele of Women Online

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-12-23
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online

## Summary

Morra Aarons-Mele, founder of the digital agency Women Online and host of The Anxious Achiever podcast, discusses leading with resilience as an anxious introvert during the pandemic. She explains how her agency pivoted after losing 30% of its business overnight, emphasizing the importance of vulnerability, managing energy, and trusting her team to navigate uncertainty. Aarons-Mele shares specific coping mechanisms, including the '10 touches rule' for networking and strategies for managing Zoom fatigue and social anxiety.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=0) Introduction: Morra Aarons-Mele and Women Online
- [3:12](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=192) Introversion, Anxiety, and Leadership
- [8:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=505) The 10 Touches Rule and Networking
- [12:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=756) Navigating Virtual Work and Zoom Fatigue
- [16:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=974) Vulnerability and Competence in Leadership
- [22:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=1349) Coping Mechanisms and Managing Energy
- [31:10](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-12-23-how-i-built-resilience-morra-aarons-mele-of-women-online#t=1870) Resilience and Team Empowerment

## Topics

- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Women Online (company)
- The Anxious Achiever (product)
- Harvard Business Review (other)
- Fast Company (other)
- NPR (other)
- The Lip Bar (company)

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## Citing this page

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