# McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-10-26
- Length: 1h 10m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john

## Summary

Robin McBride and Andréa McBride John, founders of the McBride Sisters Collection, explain how they pivoted from importing New Zealand wine to launching their own brand after a 2016 offer from Kroger. They detail the intense 90-day process of sourcing grapes, blending wines, and securing national distribution to meet the retailer's deadline. The sisters also discuss the creation of their signature 'Black Girl Magic' wine, the strategic pivot to direct-to-consumer sales during the pandemic, and their long-term goal of owning vineyards and a tasting room to diversify the wine industry.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=0) Introduction: Robin and Andréa McBride John
- [5:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=320) Early Importing and Cold Calling Strategy
- [21:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=1277) Partnerships and the 2008 Financial Crisis Pivot
- [41:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=2496) The Kroger Deal and 90-Day Launch
- [49:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=2941) Creating Black Girl Magic and Community Impact
- [52:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=3148) Pandemic Response and Direct-to-Consumer Growth
- [1:01:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-26-mcbride-sisters-wine-part-2-of-2-robin-mcbride-and-andrea-mcbride-john#t=3669) Future Vision and Legacy

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- McBride Sisters Collection (product)
- Black Girl Magic (product)
- Kroger (company)
- Diageo (company)
- SuperValu (company)
- Essence Festival (other)
- She Can (product)

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## Citing this page

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