# How I Built Resilience: Cynt Marshall of Dallas Mavericks

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-10-10
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks

## Summary

Cynt Marshall, the first African-American woman to serve as CEO of an NBA team, explains how she was recruited by Dallas Mavericks owner Mark Cuban to transform a toxic culture exposed by a Sports Illustrated article. Marshall details her 100-day plan, which included purging misconduct, implementing a women's agenda, and achieving near-gender parity in leadership through rigorous one-on-one conversations. She discusses the operational challenges of pivoting to online merchandise and sponsor visibility during the pandemic bubble, while emphasizing the organization's commitment to social justice and community engagement.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=0) Introduction and Sponsor Read
- [2:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=129) Recruitment by Mark Cuban and Initial Culture Shock
- [4:02](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=242) The 100-Day Plan and Diversity Goals
- [7:41](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=461) Institutionalizing Culture and Leadership Resistance
- [11:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=674) Authenticity, Values, and Employee Stories
- [14:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=886) Player Accountability and Social Justice Initiatives
- [17:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=1029) Role of the CEO vs. Owner and General Manager
- [19:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-10-how-i-built-resilience-cynt-marshall-of-dallas-mavericks#t=1157) Pivoting Revenue During the Pandemic Bubble

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

established companies

## Mentioned

- Dallas Mavericks (company)
- Mark Cuban (other)
- Sports Illustrated (other)
- AT&T (company)
- NBA (company)
- U.S. Bank (company)
- Mavs Tech Action (other)

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## Citing this page

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