# How I Built Resilience: Jeremy Stoppelman of Yelp

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-10-01
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp

## Summary

Yelp founder and CEO Jeremy Stoppelman explains how the company navigated the pandemic by anticipating a 'nuclear winter' for advertising revenue, resulting in the furlough of 1,000 employees and the forgiveness of $320,000 in fees for restaurants. He details the launch of new platform features, including COVID-19 safety badges and tools to highlight Black and Latinx-owned businesses, to support local commerce during the crisis. Stoppelman also addresses Yelp's strict anti-fraud algorithms, which hide 25% of reviews, and emphasizes the importance of calm leadership and transparent communication during periods of extreme uncertainty.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=0) Introduction: Jeremy Stoppelman and Yelp's Pandemic Response
- [2:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=126) Supporting Restaurants and Forgiving Fees
- [3:54](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=234) Advertising Revenue Crisis and Furloughs
- [9:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=598) New Platform Features: Safety and Community Support
- [15:27](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=927) Addressing Pay-to-Play Accusations and Fake Reviews
- [22:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=1366) Tools for Businesses and Fighting Spam
- [24:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-01-how-i-built-resilience-jeremy-stoppelman-of-yelp#t=1458) Leadership Advice: Staying Calm in Crisis

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Yelp (company)
- U.S. Bank (company)
- PayPal (company)
- X.com (company)
- Google (company)
- Amazon (company)
- Wirecutter (product)

## Related episodes from other shows

- [How a Strong Company Culture Leads Through Crisis with Dan Stutterheim](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-09-how-a-strong-company-culture-leads-through-crisis-with-dan-stutterheim) (Manufacturing Happy Hour)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)
- [Founder Feature:  Elan Halpern & Kiki Couchman of Sourmilk](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-07-founder-feature-elan-halpern-kiki-couchman-of-sourmilk) (The Startup CPG Podcast)
- [Creating an Award-winning Culture w/ Jon Franko](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-08-creating-an-award-winning-culture-w-jon-franko) (The Manufacturing Executive)
- [44 - Philippe Erhart - leadership in a crisis and how sustainability and diversity connect](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-29-44-philippe-erhart-leadership-in-a-crisis-and-how-sustainability-and-diversity-c) (People of Packaging)

## Citing this page

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