# How I Built Resilience: Pokimane

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-09-10
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane

## Summary

Imane Anys, known as Pokimane, the leading female streamer on Twitch, explains how she transitioned from a chemical engineering student to a full-time content creator with over 20 million followers. She details the evolution of her business model, moving from organic growth and networking to securing sponsorships, subscriptions, and launching physical product lines like a makeup collaboration with Winky Lux and a clothing brand. Anys also discusses the operational challenges of managing a personal brand, including dealing with online harassment, setting boundaries, and diversifying her income streams to ensure long-term resilience.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane#t=0) Introduction: Imane Anys (Pokimane) and the Rise of Streaming
- [3:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane#t=185) From Chemical Engineering to Full-Time Streaming
- [11:04](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane#t=664) Building the Business: Sponsorships, Subscriptions, and Products
- [16:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane#t=999) Dealing with Online Harassment and Building Resilience
- [21:36](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane#t=1296) The Future of E-Culture and Product Development

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

companies scaling up

## Mentioned

- Twitch (other)
- YouTube (other)
- Winky Lux (company)
- League of Legends (product)
- U.S. Bank (company)
- Daring Greatly (product)
- Brene Brown (other)

## Related episodes from other shows

- [#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-15-266-building-an-organic-social-media-following-with-lindzi-shanks-xo-marshmallow) (The Startup CPG Podcast)
- [How to Build an Industrial Automation YouTube Channel with Tim Wilborne](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-01-17-how-to-build-an-industrial-automation-youtube-channel-with-tim-wilborne) (Manufacturing Happy Hour)
- [Afterschool Podcast, Episode 9 - Rusty Meadows (10/21)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-9-rusty-meadows-10-21) (Core77 Podcast)
- [376: This one only has four utters](https://hardwarepodcasts.com/podcast/making-it/2022-11-04-376-this-one-only-has-four-utters) (Making It)
- [Episode 182: Been trying to sell out for years](https://hardwarepodcasts.com/podcast/making-it/2018-09-07-episode-182-been-trying-to-sell-out-for-years) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-10-how-i-built-resilience-pokimane. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.