# How I Built Resilience: Alberto Perlman of Zumba

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-08-06
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba

## Summary

Alberto Perlman, co-founder of Zumba, explains how the fitness company rapidly pivoted to a virtual model during the pandemic by launching Zin Studios, a platform allowing instructors to live-stream and monetize classes. The team developed the platform in six weeks, prioritizing high-definition video and audio to replicate the in-person 'FEDGE' (freeing, electrifying, joyful) experience, while also offering free training to help instructors adapt to digital teaching. Zumba supported its community by waiving platform fees for instructors, creating a community fund for those affected by COVID, and donating over 1.1 million meals through its 'One Class, One Meal' program. The episode also covers the launch of Strong Nation, a high-intensity interval training program scored by major DJs, and the company's strategy to encourage hybrid outdoor and virtual instruction to maintain revenue and community connection.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=0) Introduction: Alberto Perlman and Zumba's Pivot
- [1:02](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=62) Zumba's Global Scale and Instructor Model
- [2:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=168) Developing Zin Studios and Virtual Education
- [5:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=308) Zin Studios Features and Rapid Iteration
- [6:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=400) Community Fund and One Class One Meal Program
- [7:35](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=455) Instructor Income and No Layoffs Strategy
- [8:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=510) Instructor Recruitment Trends and Business Model Pivot
- [11:16](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=676) Sponsor Read: U.S. Bank
- [13:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=802) The FEDGE Concept and Stress Relief
- [14:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=860) Strong Nation: High-Intensity Training and Music Scoring
- [15:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=956) Technical Challenges and Instructor Training
- [17:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=1062) Hybrid Models and Outdoor Classes
- [18:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=1128) Marketing Strategies and Community Growth
- [20:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-08-06-how-i-built-resilience-alberto-perlman-of-zumba#t=1209) Leadership Lessons and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Zumba (product)
- Zin Studios (product)
- Strong Nation (product)
- Zoom (tool)
- Peloton (company)
- 24 Hour Fitness (company)
- U.S. Bank (company)

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## Citing this page

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