# How I Built Resilience: Jeremy Zimmer of United Talent Agency

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-07-25
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency

## Summary

Jeremy Zimmer, CEO and co-founder of United Talent Agency (UTA), discusses how the agency navigated the pandemic-induced shutdown of live events and film production. He details the difficult decision to implement salary reductions and furloughs to ensure the company's long-term financial health, while pivoting to create new revenue streams like live streams and direct-to-consumer content. Zimmer also highlights UTA's strategic decision to resolve the packaging dispute with the Writers Guild of America to maintain strong relationships with writers, and outlines the company's aggressive initiatives to increase diversity in its agent ranks.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=0) Introduction: Jeremy Zimmer and United Talent Agency
- [1:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=74) The Initial Impact and Salary Sacrifices at UTA
- [3:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=197) Dark Studios and the Backlog of Theatrical Releases
- [5:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=308) Direct-to-Streaming Models and Monetization Strategies
- [8:12](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=492) Creative Pivots: Live Streams and Remote Client Management
- [12:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=770) Diversity Initiatives and Hiring Diverse Agents
- [14:44](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=884) Resolving the Packaging Dispute with the Writers Guild
- [17:47](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=1067) The Future of Live Music and Virtual Touring
- [20:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-25-how-i-built-resilience-jeremy-zimmer-of-united-talent-agency#t=1242) Leadership Lessons: Empathy and Reflection

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

large enterprises

## Mentioned

- United Talent Agency (company)
- U.S. Bank (company)
- Visa (other)
- Writers Guild of America (company)
- Tyler Perry (other)
- Christopher Nolan (other)
- Universal (company)
- Cascade (other)
- Billie Eilish (other)
- Juice WRLD (other)

## Related episodes from other shows

- [44 - Philippe Erhart - leadership in a crisis and how sustainability and diversity connect](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-12-29-44-philippe-erhart-leadership-in-a-crisis-and-how-sustainability-and-diversity-c) (People of Packaging)
- [EMS@C-LEVEL Season #1 Episode #1 with Zollner's Markus Aschenbrenner](https://hardwarepodcasts.com/podcast/ems-c-level/2020-07-31-ems-c-level-season-1-episode-1-with-zollners-markus-aschenbrenner) (EMS@C-LEVEL)
- [59 - Ted talks packaging](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-03-26-59-ted-talks-packaging) (People of Packaging)
- [Episode 324: FRANK IPPOLITO IS HERE!](https://hardwarepodcasts.com/podcast/making-it/2021-10-01-episode-324-frank-ippolito-is-here) (Making It)
- [How a Strong Company Culture Leads Through Crisis with Dan Stutterheim](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-09-how-a-strong-company-culture-leads-through-crisis-with-dan-stutterheim) (Manufacturing Happy Hour)

## Citing this page

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