# How I Built Resilience: Songe LaRon of Squire

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-07-23
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire

## Summary

Songe LaRon, co-founder of Squire, discusses building a business management and point-of-sale software specifically for barbershops. He explains the company's revenue model, which includes subscription fees and payment processing, and details the challenges of fundraising as first-time entrepreneurs without a tech background. LaRon also shares how Squire navigated the COVID-19 pandemic by waiving fees for customers and raising $34 million in venture capital to ensure resilience.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=0) Introduction and Barbershop Safety Protocols
- [4:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=277) Squire's Business Model and Revenue Streams
- [6:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=384) Origin Story and Early Fundraising Challenges
- [9:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=588) Impact of COVID-19 and Revenue Rebound
- [15:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=942) Leadership Principles and Remote Team Management
- [18:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=1108) Black Entrepreneurship and Navigating Social Unrest
- [24:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-23-how-i-built-resilience-songe-laron-of-squire#t=1470) Customer-Centric Crisis Management and Future Outlook

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Squire (product)
- U.S. Bank (company)
- 43 North (company)
- NPR (company)

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## Citing this page

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