# How I Built Resilience: Live with Julia Hartz

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-07-16
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz

## Summary

Julia Hartz, founder and CEO of Eventbrite, discusses how her company navigated the sudden collapse of the live events industry due to COVID-19. She details the difficult decision to lay off 45% of the staff in early April to preserve capital, while simultaneously pivoting the platform to support virtual events, which saw an 8,000,000 ticket surge in April. Hartz explains how creators are monetizing through hybrid models, physical kits, and donations, and reflects on her evolution as a leader who learned to slow down and rely on her team.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=0) Introduction: Julia Hartz and Eventbrite's Crisis
- [1:09](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=69) Early Warning and the Pivot to Remote Work
- [3:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=200) The Decision to Lay Off 45% of Staff
- [5:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=338) The Rise of Virtual Events and New Revenue Models
- [10:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=622) The Value of Free Events and Platform Flywheel
- [14:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=885) Future of Live Events: Drive-ins and Hybrid Formats
- [19:37](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=1177) Crisis Management and Leadership Lessons
- [23:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-16-how-i-built-resilience-live-with-julia-hartz#t=1437) Conclusion: Positivity and Human Connection

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

large enterprises

## Mentioned

- Eventbrite (company)
- U.S. Bank (company)
- Craft Jam (company)
- Sequoia Capital (company)
- The Art of Gathering (other)
- Overwhelmed (other)

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## Citing this page

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