# How I Built Resilience: Live with Melanie Perkins and Bill Creelman

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-06-27
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman

## Summary

Melanie Perkins, founder of Canva, discusses how the company maintained its $6 billion valuation and avoided layoffs during the pandemic by leveraging its profitable status and online-first culture, while shifting user design habits from physical to digital formats. Bill Creelman, founder of Spindrift, explains how his sparkling water brand navigated the collapse of food service sales by pivoting to e-commerce and grocery channels, while also addressing internal diversity and social justice issues. Both founders reflect on leadership during crisis, emphasizing resilience, community support, and the opportunity for innovation amidst market disruption.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=0) Introduction: Canva's Valuation and Remote Work Strategy
- [4:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=266) Canva's Leadership and Introversion in Crisis
- [6:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=384) Canva's Freemium Model and Design Shifts
- [9:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=548) Canva's Advice for Introverted Entrepreneurs
- [15:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=923) Introduction: Spindrift's Sales Pivot and Channel Shift
- [16:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=1019) Spindrift's E-commerce Growth and Consumer Behavior
- [20:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=1232) Spindrift's Advice on Innovation During Downturns
- [24:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-27-how-i-built-resilience-live-with-melanie-perkins-and-bill-creelman#t=1462) Spindrift's Stance on Racial Justice and Diversity

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Canva (company)
- Spindrift (company)
- U.S. Bank (company)
- Starbucks (company)
- Panera (company)
- Costco (company)
- Instacart (company)
- Cliff Bar (company)
- Diaggio (company)
- Stirrings (company)

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## Citing this page

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