# How I Built Resilience: Live with Sadie Lincoln

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-06-20
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln

## Summary

Sadie Lincoln, founder of Bar 3, explains how the fitness franchise pivoted to a virtual platform within 24 hours of closing 70% of its studios during the pandemic, leveraging its existing online streaming service to sustain revenue. She discusses the leadership shift from maintaining a 'premium' brand image to embracing messy, authentic home-based classes, which fostered deeper community connection and increased online subscriptions. Lincoln also details her evolution as a leader, focusing on holding space for difficult conversations about systemic racism and performative activism while guiding the company toward greater accessibility and equity.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=0) Introduction: Sadie Lincoln and Bar 3's Crisis Response
- [1:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=80) Pivoting to Virtual: From Closed Studios to Live Streaming
- [4:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=273) Franchise Autonomy and Community Loyalty
- [5:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=359) Letting Go of Premium Perfection for Authentic Connection
- [9:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=548) The Future of Fitness: Hybrid Models and Human Connection
- [14:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=872) Leadership Evolution: Confronting Privilege and Systemic Racism
- [18:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=1111) Circle Leadership and Holding Space for Hard Conversations
- [24:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-20-how-i-built-resilience-live-with-sadie-lincoln#t=1454) Redefining Accessibility and Innovation in Studio Design

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

companies scaling up

## Mentioned

- Bar 3 (company)
- 24 Hour Fitness (company)
- U.S. Bank (company)
- NPR (other)

## Related episodes from other shows

- [#88 Undaunted Leadership with Hint Founder Kara Goldin](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-04-25-88-undaunted-leadership-with-hint-founder-kara-goldin) (The Startup CPG Podcast)
- [Leading Your Team in the New Normal | Sales & Marketing Game Changers Mini-Series | Ep. 4 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-10-02-leading-your-team-in-the-new-normal-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [Greatest Hits: Top 3 Leadership Lessons from Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-05-11-greatest-hits-top-3-leadership-lessons-from-manufacturing-happy-hour) (Manufacturing Happy Hour)
- [How to Lead with Grit and Grace Featuring Ashleigh Walters](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-03-01-how-to-lead-with-grit-and-grace-featuring-ashleigh-walters) (Manufacturing Happy Hour)
- [Founder Feature: Emmanuel Waters and Courtney Tucker of Old Hillside Bourbon](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-06-founder-feature-emmanuel-waters-and-courtney-tucker-of-old-hillside-bourbon) (The Startup CPG Podcast)

## Citing this page

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