# How I Built Resilience: Live with Tony Xu and Marcia Kilgore

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-05-21
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore

## Summary

Tony Xu, founder of DoorDash, explains how the platform became an essential service during the pandemic, pivoting restaurants to takeout and accelerating the launch of grocery delivery to serve vulnerable populations. Marcia Kilgore, founder of FitFlop and Beauty Pie, discusses how FitFlop’s retail model suffered from canceled orders while her direct-to-consumer brand Beauty Pie thrived as consumers sought affordable luxury and self-care during lockdowns. Both founders reflect on the importance of resilience, authentic connection with customers, and viewing crisis as an opportunity for innovation and skill-building.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=0) Introduction: Tony Xu and DoorDash's Role in the Crisis
- [1:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=119) DoorDash's Operational Pivot and Community Support
- [5:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=333) Tony Xu on Responsibility and Future Vision
- [14:13](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=853) Introduction: Marcia Kilgore and FitFlop's Retail Challenges
- [16:11](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=971) Beauty Pie's Direct-to-Consumer Growth and Consumer Psychology
- [17:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=1059) Marcia Kilgore on Remote Leadership and Creative Magic
- [19:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=1170) Entrepreneurship, Struggle, and Bet Hedging
- [23:02](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=1382) Inventory Management and the Future of Beauty Retail
- [29:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-21-how-i-built-resilience-live-with-tony-xu-and-marcia-kilgore#t=1768) Motivation, Authenticity, and Long-term Takeaways

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- DoorDash (company)
- FitFlop (product)
- Beauty Pie (product)
- Bliss (product)
- Soap and Glory (product)
- Slack (company)
- Zoom (company)
- U.S. Bank (company)
- Harvey Nichols (company)

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## Citing this page

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