# How I Built Resilience: Live with Stewart Butterfield and Steve Holmes

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-05-09
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes

## Summary

Stewart Butterfield, co-founder of Slack, explains how the company pivoted to remote work early in the pandemic, resulting in a massive surge of 2 million new users in a single week and a 300% increase in demand for its collaboration platform. Steve Holmes, co-founder of Springfree Trampoline, discusses how the company responded to a 300% demand spike by shifting its distribution strategy from credit-based retail to direct-to-consumer sales to preserve cash and protect its workforce. Both founders highlight the importance of organizational resilience, clear communication, and adapting business models to survive and thrive during economic uncertainty.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=0) Introduction: How I Built This Resilience Edition
- [1:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=113) Stewart Butterfield on Slack's early office closure and remote work transition
- [4:59](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=299) Slack's user growth and the future of remote work dynamics
- [12:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=743) Sponsor Read: U.S. Bank Business Card
- [14:52](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=892) Steve Holmes on Springfree Trampoline's 300% demand surge
- [15:48](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=948) Springfree's strategic pivot to direct-to-consumer sales
- [19:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=1180) Springfree's early history with Costco and customer acquisition
- [21:14](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-09-how-i-built-resilience-live-with-stewart-butterfield-and-steve-holmes#t=1274) Holmes on personal resilience and encouraging struggling entrepreneurs

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

large enterprises, companies scaling up

## Mentioned

- Slack (product)
- Springfree Trampoline (product)
- Costco (company)
- U.S. Bank (company)

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- [58: Nothing Can Stop Us Now](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now) (Thoroughly Considered)
- [EMS@C-LEVEL Season #1 Episode #2 with Creative Electron's Dr. Bill Cardoso](https://hardwarepodcasts.com/podcast/ems-c-level/2020-08-07-ems-c-level-season-1-episode-2-with-creative-electrons-dr-bill-cardoso) (EMS@C-LEVEL)
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## Citing this page

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