# How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-05-07
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford

## Summary

Christina Tosi, founder of Milk Bar, and Gary Erickson and Kit Crawford, CEOs of Clif Bar, discuss how their companies navigated the early months of the COVID-19 pandemic. Tosi explains pivoting Milk Bar from 18 storefronts to online baking and launching a daily Instagram Baking Club to maintain community, while Erickson and Crawford detail Clif Bar's shift to essential manufacturing, donating over 3 million bars to healthcare workers, and managing remote operations for 450 employees.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford#t=0) Introduction and Sponsor Read
- [2:26](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford#t=146) Christina Tosi on Milk Bar's Pivot and Mental Health
- [13:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford#t=780) The Daily Baking Club and Future Resilience
- [19:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford#t=1140) Clif Bar's Essential Status and Donations
- [22:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-05-07-how-i-built-resilience-live-with-christina-tosi-and-gary-erickson-kit-crawford#t=1351) Leadership, Supply Chain, and Team Morale at Clif Bar

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Milk Bar (company)
- Clif Bar (company)
- Whole Foods (company)
- Amazon (company)
- U.S. Bank (company)

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## Citing this page

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