# How I Built Resilience: Live with Jeni Britton Bauer

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-04-02
- Length: 14m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer

## Summary

Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, discusses how her company navigated the 2020 pandemic crisis by leveraging lessons from a 2015 Listeria outbreak that nearly bankrupted the business. She explains the rapid pivot to delivery operations, the importance of maintaining cash flow through e-commerce, and the strategy of crowdsourcing new ice cream flavors from customers via social media to maintain community engagement.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=0) Introduction and Jeni's Kitchen Setup
- [2:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=121) Lessons from the 2015 Listeria Crisis
- [4:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=257) Pivoting to Delivery and Protecting Staff
- [5:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=345) Financial Resilience and Community Support
- [7:28](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=448) Crowdsourcing Flavors and Community Building
- [11:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer#t=703) Advice for New Food Businesses

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Jeni's Splendid Ice Creams (company)
- U.S. Bank (company)
- EO Products (company)
- LifeKit (product)

## Related episodes from other shows

- [Founder Feature: Jenifer Shwartz of Freezcake](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-28-founder-feature-jenifer-shwartz-of-freezcake) (The Startup CPG Podcast)
- [Founder Feature: Jen Liao of MìLà](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-23-founder-feature-jen-liao-of-mila) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)
- [#136: Growing Jaju Pierogi with Social Media Pro Vanessa White](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-04-02-136-growing-jaju-pierogi-with-social-media-pro-vanessa-white) (The Startup CPG Podcast)
- [#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-30-59-welcome-to-the-oat-haus-celebrity-collaboration-sprouts-launch-and-mental-hea) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-02-how-i-built-resilience-live-with-jeni-britton-bauer. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.