# Live From The HIBT Summit: Marcia Kilgore

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2020-01-09
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore

## Summary

Serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, Soap & Glory, Soaper Duper, and Beauty Pie, shares her philosophy on identifying viable business ideas through her 'So What?' test and the importance of adding 'points of light' through learning. She discusses her journey from a 200-square-foot Soho booth to building multiple successful brands, emphasizing that passion and purpose drive her more than money. Kilgore offers advice on scaling, sustainability in packaging, and the necessity of listening to customer criticism on social media to improve products and build trust.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=0) Introduction and the 'So What?' Test
- [1:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=80) Finding Ideas and the 'Points of Light' Metaphor
- [3:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=212) Motivation, Vision, and Patent Strategy
- [5:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=321) Early Days in Soho and Brain Types
- [9:05](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=545) Scaling, Happiness, and Sustainability
- [12:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore#t=742) Advice for Founders: Trust, Patience, and Decisions

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Bliss (company)
- FitFlop (company)
- Soap & Glory (company)
- Soaper Duper (company)
- Beauty Pie (company)
- U.S. Bank (company)
- Starbucks (company)

## Related episodes from other shows

- [087: Purpose is a Big Part of Consumer Product Success](https://hardwarepodcasts.com/podcast/product-startup/2021-08-04-087-purpose-is-a-big-part-of-consumer-product-success) (Product Startup)
- [075: Launch a Product Big, with Host of QVC & ShopHQ](https://hardwarepodcasts.com/podcast/product-startup/2021-05-12-075-launch-a-product-big-with-host-of-qvc-shophq) (Product Startup)
- [#169 - "How to Take Advice" with Nikhil Arora](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-12-169-how-to-take-advice-with-nikhil-arora) (The Startup CPG Podcast)
- [252 - Brandi Parker discusses her journey in sustainability and entrepreneurship](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship) (People of Packaging)
- [Founder Fundraising Journey: Craig Dubitsky, Happy Products](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-18-founder-fundraising-journey-craig-dubitsky-happy-products) (The Startup CPG Podcast)

## Citing this page

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