# Live From The HIBT Summit: Tariq Farid Of Edible Arrangements

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2019-12-26
- Length: 16m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements

## Summary

Tariq Farid, founder of Edible Arrangements, explains how he pivoted from a family flower shop to creating fruit bouquets after customers responded positively to the unique product. He details the early struggles of securing capital, including a rejection from his bank for $120,000, which forced him to rely on family support and manual labor to launch the business. Farid discusses the cultural inspiration behind the product, rooted in his Pakistani heritage and his grandfather's advice to keep the business halal and authentic. He also reflects on the personal sacrifices required to scale the company to $600 million, including the strain on his first marriage and his relationship with his children.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=0) Introduction: Tariq Farid and Edible Arrangements
- [1:39](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=99) Validating the Fruit Bouquet Concept
- [4:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=285) Family Support and Initial Funding
- [7:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=428) Bootstrapping and Operational Challenges
- [9:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=598) Cultural Roots and Halal Business Values
- [12:22](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-12-26-live-from-the-hibt-summit-tariq-farid-of-edible-arrangements#t=742) Personal Sacrifices and Work-Life Balance

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Edible Arrangements (company)
- U.S. Bank (company)
- Allbirds (company)
- Lara Bar (company)
- Slack (company)

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- [Oddball's Path From Idea to Funding a Nationwide Target Launch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-11-oddballs-path-from-idea-to-funding-a-nationwide-target-launch) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)
- [Founder Feature: Jesrina Arshad of PurelyB](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-08-08-founder-feature-jesrina-arshad-of-purelyb) (The Startup CPG Podcast)
- [Fila Manila's Founder Jake Deleon Brings Filipino Flavors to Shark Tank](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-29-fila-manilas-founder-jake-deleon-brings-filipino-flavors-to-shark-tank) (The Startup CPG Podcast)

## Citing this page

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