# Aden + Anais: Raegan Moya-Jones (2019)

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2019-08-26
- Length: 50m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019

## Summary

Raegan Moya-Jones, co-founder of Aden + Anais, explains how she identified a gap for cotton muslin blankets in the US market, sourcing manufacturing from China and securing a major retail deal with Target. She details the painful dissolution of her partnership with Claudia, which led to her buying out the other founder and taking on private equity that eventually resulted in her being fired as CEO. In an updated segment, Moya-Jones discusses her recovery from that trauma and her launch of a new company, St. Luna Spirits, a premium rye-based moonshine brand.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=0) Introduction: Aden + Anais and the Royal Baby Effect
- [4:17](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=257) Moving to NYC and Finding the Muslin Blanket Gap
- [10:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=603) Sourcing Manufacturing and the First Target Order
- [15:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=925) The Partnership Breakup and Buying Out Claudia
- [26:30](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=1590) Scaling to $100 Million and Taking Private Equity
- [37:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=2228) Being Fired from Aden + Anais and the Aftermath
- [43:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019#t=2633) Launching St. Luna Spirits and New Ventures

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Target (company)
- St. Luna Spirits (company)
- Rent Poet (company)
- U.S. Bank (company)
- American Express (company)

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- [How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-10-10-how-to-ask-someone-to-invest-in-your-cpg-brand-with-faves-ryan-raish) (The Startup CPG Podcast)
- [#252 - The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two Years](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-09-252-the-rise-of-laurels-coffee-whole-foods-wegmans-1-800-target-stores-in-two-ye) (The Startup CPG Podcast)
- [Founder Feature: Tabi and Meena Hoshmand of Tursh](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-14-founder-feature-tabi-and-meena-hoshmand-of-tursh) (The Startup CPG Podcast)
- [Founder Feature: Jilleo Recio of RĒJINS](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-10-18-founder-feature-jilleo-recio-of-rejins) (The Startup CPG Podcast)
- [Founder Feature: Val Emanuel of Rif Care](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-03-founder-feature-val-emanuel-of-rif-care) (The Startup CPG Podcast)

## Citing this page

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