# Lisa Price Of Carol's Daughter At The HIBT Summit

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2018-12-20
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit

## Summary

Lisa Price, founder of Carol's Daughter, recounts her journey from blending fragrances in her Brooklyn kitchen in 1993 to building a major beauty brand for women of color. She details the pivotal moment when an Oprah Winfrey profile in 2003 drove massive online traffic, forcing her to rapidly scale production of foot care products. Price explains her regret over deferring to experienced investors and executives after securing equity, which led to her losing creative control and voice within her own brand before L'Oreal's acquisition.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=0) Introduction: Lisa Price and Carol's Daughter Origin Story
- [1:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=98) Kitchen Origins: Blending Fragrances and Flea Market Sales
- [3:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=203) Transition to Full-Time: Pregnancy, Financial Risk, and Mortgage
- [5:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=353) The Oprah Effect: Website Crash and Rapid Scaling of Foot Products
- [8:46](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=526) Managing Growth: From Solo Founder to 42 Employees
- [11:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=661) Losing Control: Deferring to Investors and Losing Her Voice
- [13:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=812) Reclaiming Authority: Trusting Her Gut and Brand Identity
- [17:03](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-20-lisa-price-of-carols-daughter-at-the-hibt-summit#t=1023) Backlash to L'Oreal Sale and Reclaiming Entrepreneurial Spirit

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

founders before launch, early-stage companies, companies scaling up

## Mentioned

- Carol's Daughter (product)
- L'Oreal (company)
- Oprah Winfrey (other)
- People magazine (other)
- U.S. Bank (company)

## Related episodes from other shows

- [019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter](https://hardwarepodcasts.com/podcast/product-startup/2016-09-20-019-organic-haircare-products-with-susana-stewart-caroline-maina-of-fro-butter) (Product Startup)
- [021: Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty](https://hardwarepodcasts.com/podcast/product-startup/2016-10-04-021-using-public-research-to-develop-wink-lash-and-brow-oil-with-megan-cox-of-am) (Product Startup)
- [Founder Feature: Akua Boakye Okunseinde of Karité](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-02-21-founder-feature-akua-boakye-okunseinde-of-karite) (The Startup CPG Podcast)
- [From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-17-from-turning-down-shark-tank-offers-to-raising-2-7-million-for-nopalera-with-san) (The Startup CPG Podcast)
- [Founder Feature: Veena Krishnan and Whitney McElwain of Daybird](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-10-founder-feature-veena-krishnan-and-whitney-mcelwain-of-daybird) (The Startup CPG Podcast)

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