# Stitch Fix's Katrina Lake At The HIBT Summit

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2018-12-13
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit

## Summary

Katrina Lake, founder of Stitch Fix, discusses building a billion-dollar personal shopping service and the importance of intentional culture from day one. She explains her strategy of raising modest capital (under $5 million) despite male VCs' lack of interest in women's fashion, and her practice of 'rehiring' herself annually to adapt to new leadership challenges as the company scaled. Lake also reflects on the emotional rollercoaster of entrepreneurship and the need for perspective to avoid burnout.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=0) Introduction: Katrina Lake and Stitch Fix
- [1:08](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=68) Entrepreneurial Identity and Bias
- [3:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=198) Fundraising and Capital Strategy
- [7:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=440) Building Culture and Diversity of Thought
- [10:25](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=625) Rehiring Yourself and Leadership Evolution
- [13:32](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-13-stitch-fixs-katrina-lake-at-the-hibt-summit#t=812) Advice on Perspective and Community

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Stitch Fix (company)
- U.S. Bank (company)
- Stanford (other)
- Google (company)
- Mark Zuckerberg (other)
- Carol's Daughter (company)
- Lisa Price (other)

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- [Oddball's Path From Idea to Funding a Nationwide Target Launch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-11-oddballs-path-from-idea-to-funding-a-nationwide-target-launch) (The Startup CPG Podcast)
- [#88 Undaunted Leadership with Hint Founder Kara Goldin](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-04-25-88-undaunted-leadership-with-hint-founder-kara-goldin) (The Startup CPG Podcast)
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- [#237 - Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-24-237-inside-founders-funders-with-alex-michaelsen-from-leisure-hydration-and-alex) (The Startup CPG Podcast)

## Citing this page

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