# Live Episode! Glossier: Emily Weiss

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2018-11-26
- Length: 51m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss

## Summary

Emily Weiss, founder of Glossier, explains how she leveraged her blog Into the Gloss to build a $400 million beauty brand by listening directly to her community. She details the challenges of raising seed funding from a single female investor, Kristen Green, and the process of finding a specialized chemist to develop products bottoms-up. Weiss discusses Glossier's direct-to-consumer strategy, which prioritizes digital connection and community over traditional retail distribution, and her vision for building a digital platform that replicates the social experience of their physical stores.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=0) Introduction: Emily Weiss and Glossier
- [5:33](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=333) From Vogue to Into the Gloss
- [24:18](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=1458) The Origin Story of Glossier
- [29:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=1746) Raising Capital and Finding a Chemist
- [40:20](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=2420) Direct-to-Consumer Strategy and Community
- [44:01](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss#t=2641) Scaling, Valuation, and Future Vision

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Glossier (company)
- Into the Gloss (product)
- Vogue (company)
- Ralph Lauren (company)
- Longchamp (company)
- Estée Lauder (company)
- L'Oréal (company)
- Sephora (company)
- Boy Brow (product)
- Warby Parker (company)
- Bonobos (company)
- Instagram (company)
- YouTube (company)
- Slack (tool)

## Related episodes from other shows

- [159: Build a Community to Sell Your New Product Invention](https://hardwarepodcasts.com/podcast/product-startup/2023-01-18-159-build-a-community-to-sell-your-new-product-invention) (Product Startup)
- [From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-17-from-turning-down-shark-tank-offers-to-raising-2-7-million-for-nopalera-with-san) (The Startup CPG Podcast)
- [Dip Into Paradise with Founder Emily Edwards](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-01-dip-into-paradise-with-founder-emily-edwards) (The Startup CPG Podcast)
- [Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-20-founder-funder-fundraising-founder-investor-fit-and-building-the-next-big-breakf) (The Startup CPG Podcast)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)

## Citing this page

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