# Serial Entrepreneur: Marcia Kilgore

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2018-01-22
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore

## Summary

Marcia Kilgore, founder of Bliss, Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie, recounts her journey from a bodybuilder in Canada to a serial entrepreneur in New York and London. She explains how a negative facial experience inspired her to start Bliss, which she sold to LVMH, and how she subsequently launched multiple successful companies by identifying market gaps and leveraging her personal training background for FitFlop's ergonomic shoe technology.

## Chapters

- [0:24](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=24) Introduction: Marcia Kilgore and the Origin of Bliss
- [3:29](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=209) From Bodybuilding to Personal Training in New York
- [11:40](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=700) The Facial That Sparked Bliss and Early Spa Operations
- [19:45](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=1185) Scaling Bliss, Selling to LVMH, and Leaving Starwood
- [33:56](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=2036) Launching Soap & Glory and FitFlop in London
- [41:58](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=2518) The Philosophy Behind Beauty Pie and Serial Entrepreneurship
- [49:38](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-01-22-serial-entrepreneur-marcia-kilgore#t=2978) Postscript: Steve Kral and the Business of TV Remotes

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

founders before launch, early-stage companies, companies scaling up, established companies

## Mentioned

- Bliss (product)
- LVMH (company)
- Soap & Glory (product)
- FitFlop (product)
- Beauty Pie (product)
- Soaper Duper (product)
- Boots (company)
- Harvey Nichols (company)
- Bath and Body Works (company)
- Claire's (company)
- Peter Black Footwear (company)
- University of South Bank (company)
- Starwood Hotels (company)
- Crème de la Mer (product)
- U.S. Bank (company)
- eBay (company)

## Related episodes from other shows

- [006: Customizable swimwear with Kelsey Duffy of Versakini](https://hardwarepodcasts.com/podcast/product-startup/2016-04-19-006-customizable-swimwear-with-kelsey-duffy-of-versakini) (Product Startup)
- [Founder Feature: Jesrina Arshad of PurelyB](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-08-08-founder-feature-jesrina-arshad-of-purelyb) (The Startup CPG Podcast)
- [Founder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-07-12-founder-feature-matt-jacobs-and-kristen-doyle-of-pedestrian-project) (The Startup CPG Podcast)
- [061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention) (Product Startup)
- [Founder Feature: Zoe Levin of Bim Bam Boo](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-21-founder-feature-zoe-levin-of-bim-bam-boo) (The Startup CPG Podcast)

## Citing this page

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