# Framebridge: Susan Tynan

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2017-11-27
- Length: 57m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan

## Summary

Susan Tynan, founder of Framebridge, explains how a $1,600 sticker shock at a local framing store inspired her to build a mail-order framing company that offers curated frame styles at lower prices. She details the journey from her time at LivingSocial and Taxi Magic to raising $1 million in seed funding, navigating the operational crisis of a production backlog during her first holiday season, and managing recent fundraising challenges including a sudden CFO departure. Framebridge has raised $37 million and continues to scale its direct-to-consumer business by balancing high-quality manufacturing with efficient logistics.

## Chapters

- [1:23](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=83) Introduction: Susan Tynan and Framebridge
- [5:57](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=357) LivingSocial, Taxi Magic, and the Framing Idea
- [18:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=1086) Learning to Frame and Pitching Investors
- [28:31](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=1711) Raising Seed Funding and Building the Factory
- [34:10](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=2050) Launch, Marketing, and the First Holiday Crisis
- [43:21](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan#t=2601) Scaling Operations and Recent Fundraising Challenges

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Framebridge (company)
- LivingSocial (company)
- Taxi Magic (company)
- Revolution Ventures (company)
- Architectural Digest (other)
- InStyle (other)
- Home Depot (company)

## Related episodes from other shows

- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [Founder Feature: Val Emanuel of Rif Care](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-03-founder-feature-val-emanuel-of-rif-care) (The Startup CPG Podcast)
- [From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-29-from-hand-sanitizer-to-tomato-sauce-how-sauz-went-from-10-doors-to-3-500-in-a-ye) (The Startup CPG Podcast)
- [023: Making Personal Connections to Customers with the Cheerbox, Tamar Lucien of Mental Happy](https://hardwarepodcasts.com/podcast/product-startup/2016-10-18-023-making-personal-connections-to-customers-with-the-cheerbox-tamar-lucien-of-m) (Product Startup)
- [Founder Feature: Becca Wright of Piedmont Pennies](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-17-founder-feature-becca-wright-of-piedmont-pennies) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-27-framebridge-susan-tynan. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to How I Built This.