# Edible Arrangements: Tariq Farid

- Show: [How I Built This](https://hardwarepodcasts.com/podcast/how-i-built-this)
- Published: 2017-08-21
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid

## Summary

Tariq Farid, founder of Edible Arrangements, explains how he transitioned from a struggling flower shop owner to building a franchise generating $600 million in annual revenue. He details the initial failure of freezing inventory, the pivot to fruit bouquets, and the strategic decision to self-fund growth by reinvesting profits rather than taking outside capital early on. Farid also discusses the challenges of managing franchisee relationships, including a significant lawsuit, and the importance of maintaining quality control through rigorous sourcing and training.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=0) Introduction: Tariq Farid and Edible Arrangements
- [3:00](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=180) Early Life and Learning at Ferriselli's Flower Shop
- [8:42](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=522) First Business Failure: Freezing the Easter Inventory
- [15:53](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=953) Pivoting to Computerizing Flower Shops with Daisy Systems
- [22:06](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=1326) Inventing Edible Arrangements and Initial Rejection
- [30:15](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=1815) Scaling the Franchise Model and Supply Chain
- [37:50](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=2270) Navigating Franchisee Lawsuits and Leadership
- [44:43](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-08-21-edible-arrangements-tariq-farid#t=2683) Postscript: Five12 Apparel and Coffee Ground Fabric

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

companies scaling up

## Mentioned

- Edible Arrangements (product)
- Ferriselli's Flower Shop (company)
- Daisy Systems (company)
- Teleflora (company)
- Five12 Apparel (company)
- U.S. Bank (company)

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## Citing this page

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