# Solving the Hydrogen Storage and Transport Challenge with Natasha Kostenuk, Founder and CEO of Ayrton Energy

- Show: [Hardware to Save a Planet](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet)
- Published: 2024-07-04
- Length: 37m
- Episode: 56
- Page: https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found
- Listen: https://podcasts.fame.so/e/qn0q4lx8-soliving-the-hydrogen-storage-challenge-natasha-kostenuk

## Summary

Natasha Kostenuk, Founder and CEO of Ayrton Energy, explains how her company solves the hydrogen storage and transport challenge using Liquid Organic Hydrogen Carriers (LOHCs). She details the technical limitations of compressed and liquefied hydrogen, the electrochemical reactor design that operates at low temperatures, and the business model targeting data centers and industrial decarbonization. Kostenuk also discusses her transition from a 19-year career in oil and gas to founding a climate tech startup, highlighting the importance of team scaling and modular hardware design.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=3) Introduction and Guest Background
- [2:22](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=142) Career Transition from Oil and Gas
- [5:46](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=346) Origin Story and Problem Identification
- [12:48](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=768) Hydrogen Storage Challenges and LOHC Solution
- [18:05](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=1085) Technology, Hardware Design, and Prototyping
- [21:33](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=1293) Business Model, Use Cases, and Scaling
- [31:14](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-07-04-solving-the-hydrogen-storage-and-transport-challenge-with-natasha-kostenuk-found#t=1874) Team, Culture, and Future Vision

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Ayrton Energy (company)
- TriCan Well Service (company)
- SOSC and Hacks (company)
- Tesla (product)

## Related episodes from other shows

- [HIBT Lab! Universal Hydrogen: Paul Eremenko](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-20-hibt-lab-universal-hydrogen-paul-eremenko) (How I Built This)
- [The early days of transoceanic hydrogen transport](https://hardwarepodcasts.com/podcast/catalyst/2023-07-13-the-early-days-of-transoceanic-hydrogen-transport) (Catalyst)
- [ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-03-30-icymi-hibt-lab-climeworks-jan-wurzbacher) (How I Built This)
- [Andrei Klochko: Reversible Heat Pumps, Decarbonization, and Earth vs Mars | Hard Tech Podcast #6](https://hardwarepodcasts.com/podcast/hard-tech-podcast/2023-06-14-andrei-klochko-reversible-heat-pumps-decarbonization-and-earth-vs-mars-hard-tech) (Hard Tech Podcast)
- [167. How Hydrogen Will Replace Batteries](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-03-26-167-how-hydrogen-will-replace-batteries) (The Next Byte Podcast)

## Citing this page

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