# Revolutionizing Electric Motors: The Sustainable Solution with Rory Brogan of Torev Motors

- Show: [Hardware to Save a Planet](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet)
- Published: 2024-01-18
- Length: 47m
- Episode: 44
- Page: https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor
- Listen: https://podcasts.fame.so/e/1823mvwn-rory-brogan-revolutionizing-electric-motors

## Summary

Rory Brogan, Founder and CEO of Torev Motors, explains how his company’s double axial flux motor reduces reliance on rare earth metals while matching the efficiency of legacy designs. He details the transition from an undergraduate passion project to a commercial product, highlighting the critical role of state grant funding in de-risking the prototype development. Brogan also discusses the strategic decision to outsource early-stage manufacturing to specialized firms to manage costs and accelerate time-to-market for automotive and industrial clients.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=3) Introduction: Rory Brogan and Torev Motors
- [2:18](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=138) The Origin Story: From Undergraduate Research to Double Axial Flux Design
- [8:49](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=529) Product Value: Power Density, Redundancy, and Rare Earth Reduction
- [14:48](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=888) Technical Deep Dive: Semi-Toroidal Field and Magnetic Flux Efficiency
- [20:13](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=1213) Market Strategy: Competing with Legacy OEMs and Axial Flux Incumbents
- [28:53](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=1733) Prototype Development: Sourcing Expertise and Managing High Costs
- [34:00](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=2040) Funding Strategy: The Value of Non-Dilutive State Grants
- [37:09](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2024-01-18-revolutionizing-electric-motors-the-sustainable-solution-with-rory-brogan-of-tor#t=2229) Climate Impact: Global Energy Consumption and Supply Chain Risks

## Topics

- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies

## Mentioned

- Torev Motors (company)
- Tesla (company)
- Yasa (company)
- Mercedes (company)
- New Day Hydrogen (company)
- double axial flux motor (product)
- axial flux motor (product)

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## Citing this page

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