# Re-imagining the Future of Packaging with Insiya Jafferjee, Co-founder & CEO at Shellworks

- Show: [Hardware to Save a Planet](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet)
- Published: 2022-09-29
- Length: 39m
- Episode: 10
- Page: https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she
- Listen: https://podcasts.fame.so/e/v8wqyqw8-insiya-jafferjee-the-future-of-packaging

## Summary

Insiya Jafferjee, co-founder and CEO of Shellworks, explains how her company creates compostable packaging materials from bacterial cellulose to replace plastic in the beauty industry. She details the technical challenges of formulating and injection molding this new material, the company's strategy of selling functional prototypes every three months to force commercial validation, and the complexities of end-of-life disposal and greenwashing in sustainable materials.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=3) Introduction and Guest Background
- [6:09](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=369) Shellworks Material Science and Origins
- [8:11](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=491) Commercial Validation Strategy
- [10:52](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=652) Bioplastics Terminology and Greenwashing
- [13:11](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=791) Beauty Industry Application and Economics
- [19:36](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=1176) Design Constraints and Mono-material Challenges
- [27:43](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=1663) Manufacturing Process and Technical Hurdles
- [33:09](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she#t=1989) Scaling and Future Outlook

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- Shellworks (company)
- Apple (company)
- Stanford (other)
- Royal College of Art (other)
- Imperial College of London (other)
- Vivomer (product)
- Nokla (company)
- Sway (company)
- Heckles (company)

## Related episodes from other shows

- [320 - CAN THEY SOLVE IT?!? SmartSolve helps companies leave no trace!](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-08-320-can-they-solve-it-smartsolve-helps-companies-leave-no-trace) (People of Packaging)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)
- [20 - Steve Steele from Recapture Technologies](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-05-26-20-steve-steele-from-recapture-technologies) (People of Packaging)
- [183 - Compostable Packaging with Jason Friday from Bar U Eat](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-10-183-compostable-packaging-with-jason-friday-from-bar-u-eat) (People of Packaging)
- [277 - This episode was banned on Youtub3!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Hardware to Save a Planet.