# Welcome to Go/No-Go

- Show: [Go/No-Go](https://hardwarepodcasts.com/podcast/go-no-go)
- Published: 2025-10-01
- Length: 1m
- Page: https://hardwarepodcasts.com/podcast/go-no-go/2025-10-01-welcome-to-go-no-go
- Listen: https://rss.com/podcasts/go-no-go/2247040

## Summary

Hosts Jon Bruner and Alex Hao introduce the new podcast Go/No-Go, which explores the critical decisions in designing, manufacturing, and shipping hardware products. They announce that the first episode will feature an interview with Tony Fidel, known for his work on the iPod, iPhone, and Nest Learning Thermostat, discussing his experiences and the future of AI-enabled hardware. The show is produced by Lumafield, which utilizes industrial CT scans to analyze products ranging from athletic equipment to aerospace components.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/go-no-go/2025-10-01-welcome-to-go-no-go#t=0) Introduction to Go/No-Go and Lumafield

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies

## Related episodes from other shows

- [Introducing: It's only a Prototype Podcast](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-04-09-introducing-its-only-a-prototype-podcast) (It's Only a Prototype)
- [Can AI Design IoT Hardware? | Flux's Matthias Wagner | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-04-14-can-ai-design-iot-hardware-fluxs-matthias-wagner-internet-of-things-podcast) (IoT For All Podcast)
- [For Hardware Startups by Hardware People: Building The Builder Circle with Host, Sera Evcimen](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-06-for-hardware-startups-by-hardware-people-building-the-builder-circle-with-host-s) (The Builder Circle)
- [Violet Su on hardware manufacturing](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2025-07-08-violet-su-on-hardware-manufacturing) (The Pragmatic Embedded Podcast)
- [AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-14-ai-that-can-be-your-second-brain-with-bethany-bongiorno-and-imran-chaudhri-of-hu) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/go-no-go/2025-10-01-welcome-to-go-no-go. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Go/No-Go.