# #399: How To Approach Culture Differences

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2025-02-20
- Length: 22m
- Episode: 399
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2025-02-20-399-how-to-approach-culture-differences
- Listen: https://podcast.greenlight.guru/episode/399-how-to-approach-culture-differences

## Summary

Olga Chashchina, founder of a MedTech startup in Paris with a team of nine nationalities, discusses managing cultural differences in global teams. Drawing on Erin Meyer’s book 'The Culture Map', she explains how high-context (Russian) and low-context (American) communication styles lead to misunderstandings regarding context provision and feedback. Chashchina highlights that healthcare is deeply cultural, affecting patient symptom expression and pain perception, and warns against assuming shared context even among speakers of the same language.

## Outline

1. Introduction: Olga Chashchina and Global Teams
2. High vs. Low Context Communication
3. Cultural Nuances in Healthcare and Patient Care
4. Feedback Styles: Positive and Negative Across Cultures
5. Personal Connections and Language Assumptions

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Greenlight Guru (company)
- The Culture Map (other)
- Erin Meyer (other)
- LSI Portugal (other)

## Related episodes from other shows

- [Cultural Idiosyncrasies](https://hardwarepodcasts.com/podcast/oxide-and-friends/2024-04-03-cultural-idiosyncrasies) (Oxide and Friends)

## Citing this page

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