# #397: Winning Over Skeptics: the Key to Product Adoption in Healthcare

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2025-02-06
- Length: 33m
- Episode: 397
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2025-02-06-397-winning-over-skeptics-the-key-to-product-adoption-in-healthcare
- Listen: https://podcast.greenlight.guru/episode/397-winning-over-skeptics-the-key-to-product-adoption-in-healthcare

## Summary

Tiffany Ryder, founder of Red Flag Hero and a physician assistant, explains why healthcare professionals are skeptical of new medical devices and how to win them over. She argues that authenticity and workflow integration are critical, noting that flashy features fail if they don't save time or improve patient outcomes. Ryder highlights the 'vein finder' as a case study of a device that sits unused because it adds complexity without solving a real workflow problem. She advises MedTech founders to engage with their harshest critics and prioritize patient education alongside clinical utility.

## Outline

1. Introduction: Etienne Nichols and Tiffany Ryder
2. Tiffany Ryder’s Career Path and Patient Advocacy Roots
3. Authenticity and Overcoming Clinician Skepticism
4. Workflow Integration and the 'Vein Finder' Case Study
5. Grassroots Influence and Clinician Word-of-Mouth
6. Engaging Skeptics and the Importance of Evidence
7. Patient Education and Final Advice

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Greenlight Guru (company)
- Red Flag Hero (company)
- Humira (product)
- Epic (tool)

## Related episodes from other shows

- [S2E40 Voice of the Customer, Using Questions, and the Technology Adoption Life Cycle Curve | Ted Newill](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-17-s2e40-voice-of-the-customer-using-questions-and-the-technology-adoption-life-cyc) (Being an Engineer)
- [074: Medical Device Product Development Best Practices](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices) (Product Startup)
- [016 - "Be More Specific" with Joe Hage](https://hardwarepodcasts.com/podcast/lets-combinate/2022-01-19-016-be-more-specific-with-joe-hage) (Let's Combinate)
- [Dakota Welker | User Needs, Design Inputs, Verification & Validation](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-09-25-dakota-welker-user-needs-design-inputs-verification-validation) (Being an Engineer)
- [S6E48 Brent Lavin | Bridging Engineering & Commercialization](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-11-28-s6e48-brent-lavin-bridging-engineering-commercialization) (Being an Engineer)

## Citing this page

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