# #373: Creative Clinical Recruitment

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2024-06-06
- Length: 49m
- Episode: 373
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-06-06-373-creative-clinical-recruitment
- Listen: https://podcast.greenlight.guru/episode/375-creative-clinical-recruitment

## Summary

Dr. Kelly Palmer, an Assistant Professor at the University of Arizona and former Principal Investigator at IU School of Medicine, discusses innovative strategies for recruiting diverse populations into clinical trials. She details how moving from traditional mailings to 'guerrilla marketing' and community partnerships with churches and local organizations significantly improved recruitment ROI and trust. Palmer also explains the operational shift from paper-based data collection to electronic data capture (EDC) on iPads to reduce errors and increase efficiency, while emphasizing the need for flexibility in handling logistical barriers like childcare and transportation for participants.

## Outline

1. Introduction and Guest Background
2. Guerrilla Marketing and Community Partnerships
3. Data-Driven Recruitment Optimization
4. Transitioning to Electronic Data Capture
5. Logistical Challenges and Participant Support
6. Managing Bias and Emotional Responses
7. Handling Illiteracy and Consent Barriers
8. Key Takeaways for Clinical Trial Professionals

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Greenlight Guru Clinical (company)
- IU School of Medicine (company)
- University of Arizona (company)
- Cathay (company)
- American Diabetes Association (company)
- Indie Reads (company)
- YMCA (company)
- iPad (product)
- Electronic Data Capture (tool)
- Mailchimp (tool)

## Related episodes from other shows

- [195 - Clinical Trial Design, Oncology Innovation & Decentralized Trials with Archana Sah](https://hardwarepodcasts.com/podcast/lets-combinate/2025-07-02-195-clinical-trial-design-oncology-innovation-decentralized-trials-with-archana) (Let's Combinate)
- [Combi Crumbs: Clinical Trials 101 – From Safety to Strategy](https://hardwarepodcasts.com/podcast/lets-combinate/2025-07-12-combi-crumbs-clinical-trials-101-from-safety-to-strategy) (Let's Combinate)
- [038 - "Clinical Trials" with Dan Sfera](https://hardwarepodcasts.com/podcast/lets-combinate/2022-06-22-038-clinical-trials-with-dan-sfera) (Let's Combinate)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-06-06-373-creative-clinical-recruitment. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.