# #355: Mastering the Pitch: MedTech Innovations from Concept to Market

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2024-02-15
- Length: 40m
- Episode: 355
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market
- Listen: https://podcast.greenlight.guru/episode/355-mastering-the-pitch-medtech-innovations-from-concept-to-market

## Summary

Blythe Karow, COO at Neurogeneces and former president/COO at Evren Technologies, shares her extensive experience pitching to investors, including securing an FDA breakthrough designation for Evren's spinal cord stimulation device. She emphasizes the importance of tailoring pitches to specific audiences, starting with the problem in the voice of the payer, and managing team dynamics during presentations. Karow also discusses the emotional aspects of pitching, such as handling nervousness and gender dynamics, while advising founders to practice extensively and utilize resources like Springboard Digital Health Innovation Program.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=0) Introduction: Blythe Karow and Neurogeneces
- [3:32](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=212) Tailoring Pitches to Audience and Problem Statement
- [6:45](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=405) Managing Multiple Pitch Iterations and Due Diligence
- [10:22](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=622) Common Pitching Mistakes and Academic vs. Entrepreneurial Mindsets
- [13:00](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=780) Overcoming Nervousness and the Power of Storytelling
- [17:53](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=1073) Investor Expectations: Team, Milestones, and ROI
- [20:15](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=1215) Team Dynamics and Gender Dynamics in Pitching
- [24:50](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=1490) Handling Expert Critics and Interruptions in the Room
- [29:15](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market#t=1755) Preparation, Mock Pitches, and Resources for Founders

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- Neurogeneces (company)
- Evren Technologies (company)
- Boston Scientific (company)
- Greenlight Guru (company)
- Springboard Digital Health Innovation Program (other)
- Medtech Innovator (other)

## Related episodes from other shows

- [S4E41 Neil Thompson | Technical Pitches: Revealing Flaws, Using Stories, & Wiggling Toes](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-10-27-s4e41-neil-thompson-technical-pitches-revealing-flaws-using-stories-wiggling-toe) (Being an Engineer)
- [S2E40 Voice of the Customer, Using Questions, and the Technology Adoption Life Cycle Curve | Ted Newill](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-17-s2e40-voice-of-the-customer-using-questions-and-the-technology-adoption-life-cyc) (Being an Engineer)
- [S4E47 Mark Byrne | Startup Engineering, Funding, & Assumptions](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-12-08-s4e47-mark-byrne-startup-engineering-funding-assumptions) (Being an Engineer)
- [Episode 1 - The Hardware Story of Inito w/ Aayush Rai | Building a B2C medical hardware company](https://hardwarepodcasts.com/podcast/the-hardware-story/2024-06-26-episode-1-the-hardware-story-of-inito-w-aayush-rai-building-a-b2c-medical-hardwa) (The Hardware Story)
- [017 - "Feet First" with Ahmed Zobi](https://hardwarepodcasts.com/podcast/lets-combinate/2022-01-26-017-feet-first-with-ahmed-zobi) (Let's Combinate)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-02-15-355-mastering-the-pitch-medtech-innovations-from-concept-to-market. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.