# Bringing Augmented Reality MedTech to Market

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2022-04-07
- Length: 32m
- Episode: 253
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market
- Listen: https://podcast.greenlight.guru/episode/bringing-augmented-reality-medtech-to-market

## Summary

Mina Fahim, CEO and President of MediView, explains how his company uses augmented reality and AI to provide clinicians with 'x-ray vision' for minimally invasive ablation procedures, targeting liver and kidney cancer. He details the technical challenge of aligning 3D patient anatomy from CT or MRI scans with physical coordinates in real-time using hardware-agnostic algorithms. Fahim also discusses the critical importance of building a robust Quality Management System (QMS) early in a startup's lifecycle to ensure regulatory compliance and facilitate future acquisition due diligence.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=0) Introduction: Mina Fahim and MediView
- [1:01](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=61) MediView Technology: AR, AI, and 3D Anatomy
- [3:09](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=189) Technical Implementation: Coordinate Alignment and Hardware Agnosticism
- [5:25](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=325) Clinical Unmet Needs: Ergonomics and Liver/Kidney Cancer
- [9:21](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=561) VR vs. AR and Medical Education Integration
- [15:37](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=937) Building Trust with Clinicians and Live Imaging
- [20:22](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=1222) Company Culture: Trust, Transparency, Team, Track Record
- [26:03](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market#t=1563) The Strategic Value of a Robust QMS for Acquisitions

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- MediView (company)
- Medtronic (company)
- Abbott (company)
- Beckman Coulter (company)
- Excelen (company)
- HoloLens (product)
- Magic Leap (product)
- Light Space (product)
- Cleveland Clinic (company)
- Sentiar (company)
- Mediviz (company)
- Augmetics (company)

## Related episodes from other shows

- [Unlocking the Potential: 3D Printing’s Impact on Medical Innovation and Beyond with Laura Gilmour](https://hardwarepodcasts.com/podcast/additive-snack/2023-09-12-unlocking-the-potential-3d-printings-impact-on-medical-innovation-and-beyond-wit) (Additive Snack)
- [Episode Thirty-Three: Dan Stoyanov](https://hardwarepodcasts.com/podcast/robot-talk/2023-01-20-episode-thirty-three-dan-stoyanov) (Robot Talk)
- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)
- [017 - "Feet First" with Ahmed Zobi](https://hardwarepodcasts.com/podcast/lets-combinate/2022-01-26-017-feet-first-with-ahmed-zobi) (Let's Combinate)
- [S6E48 Brent Lavin | Bridging Engineering & Commercialization](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-11-28-s6e48-brent-lavin-bridging-engineering-commercialization) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-04-07-bringing-augmented-reality-medtech-to-market. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.