# Why Storytelling Matters for Medical Device Companies

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2021-08-25
- Length: 26m
- Episode: 225
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies
- Listen: https://podcast.greenlight.guru/episode/why-storytelling-matters-for-medical-device-companies

## Summary

Brad Perriello, founder of Circle Hill Life Science Communications and co-founder of MassDevice, explains how medical device companies must tailor their narratives for different audiences like investors, regulators, and patients. He highlights that early-stage startups often struggle with storytelling because engineers focus on technical details rather than the core message. Perriello emphasizes the importance of understanding regulatory constraints, such as FDA pre-submissions and 510(k) claims, and leveraging social media platforms like LinkedIn to reach specific stakeholders effectively.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies#t=0) Introduction and Brad Perriello's Background
- [5:04](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies#t=304) The Challenge of Storytelling for Early-Stage Startups
- [7:44](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies#t=464) Tailoring Messages for Investors, Patients, and Physicians
- [14:15](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies#t=855) Regulatory Claims and FDA Pre-submissions
- [23:11](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies#t=1391) The Role of Social Media in Medical Device Communications

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies

## Mentioned

- Circle Hill Life Science Communications (company)
- MassDevice (company)
- Greenlight Guru (company)
- FDA (company)
- Pazanga Health Communications (company)
- Medtronic (company)
- MassMEDIC (company)
- U.S. Surgical (company)
- LinkedIn (other)
- Facebook (other)
- Instagram (other)
- YouTube (other)
- 510(k) (other)

## Related episodes from other shows

- [016 - "Be More Specific" with Joe Hage](https://hardwarepodcasts.com/podcast/lets-combinate/2022-01-19-016-be-more-specific-with-joe-hage) (Let's Combinate)
- [S2E40 Voice of the Customer, Using Questions, and the Technology Adoption Life Cycle Curve | Ted Newill](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-17-s2e40-voice-of-the-customer-using-questions-and-the-technology-adoption-life-cyc) (Being an Engineer)
- [166: Storytelling Tips for Hardware Product Launches](https://hardwarepodcasts.com/podcast/product-startup/2023-03-09-166-storytelling-tips-for-hardware-product-launches) (Product Startup)
- [S6E19 Stuart Grant | MedTech Innovation](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-05-09-s6e19-stuart-grant-medtech-innovation) (Being an Engineer)
- [S4E47 Mark Byrne | Startup Engineering, Funding, & Assumptions](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-12-08-s4e47-mark-byrne-startup-engineering-funding-assumptions) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-08-25-why-storytelling-matters-for-medical-device-companies. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.