# Visualizing a Medical Device through Illustrations, Animations, and other Artwork

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2021-03-04
- Length: 43m
- Episode: 184
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork
- Listen: https://podcast.greenlight.guru/episode/visualizing-a-medical-device-through-illustrations-animations-and-other-artwork

## Summary

Annie Campbell and Emily Holden, founders of Now Medical Studios, explain how medical illustrations and animations help medical device companies tell complex stories to investors, surgeons, and patients. They discuss their process for creating scientifically accurate visuals, including using CT/MRI data and the Protein Data Bank, and emphasize the importance of visualizing Instructions for Use (IFUs) to improve user comprehension. The conversation also covers their educational initiative, SciArt Now, which aims to support aspiring medical illustrators through resources and tutorials.

## Chapters

- [0:20](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=20) Introduction and Company Overview
- [3:46](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=226) Team Background and Expertise
- [10:54](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=654) Client Types and Startup Challenges
- [16:41](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=1001) Visualizing IFUs and Regulatory Submissions
- [24:13](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=1453) Production Process and Review Stages
- [29:19](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=1759) Scientific Accuracy and Data Visualization
- [35:17](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork#t=2117) SciArt Now and Community Education

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- Now Medical Studios (company)
- SciArt Now (other)
- Green Light Guru (company)
- 3D Slicer (tool)
- Vasalis (tool)
- Protein Data Bank (other)

## Related episodes from other shows

- [016 - "Be More Specific" with Joe Hage](https://hardwarepodcasts.com/podcast/lets-combinate/2022-01-19-016-be-more-specific-with-joe-hage) (Let's Combinate)
- [186: Product Renderings for a New Invention](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention) (Product Startup)
- [Crispin Weinberg | 3D printed patient-specific models for surgeons](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-05-27-crispin-weinberg-3d-printed-patient-specific-models-for-surgeons) (Being an Engineer)
- [232: Video Product Renderings for Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention) (Product Startup)
- [012 - "Asking then Seeing" with Sara Waxberg Mcnew](https://hardwarepodcasts.com/podcast/lets-combinate/2021-12-22-012-asking-then-seeing-with-sara-waxberg-mcnew) (Let's Combinate)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-03-04-visualizing-a-medical-device-through-illustrations-animations-and-other-artwork. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.