# Prioritizing Medical Device Reimbursement During Product Development

- Show: [Global Medical Device Podcast](https://hardwarepodcasts.com/podcast/global-medical-device-podcast)
- Published: 2021-02-04
- Length: 40m
- Episode: 178
- Page: https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development
- Listen: https://podcast.greenlight.guru/episode/prioritizing-medical-device-reimbursement-during-product-development

## Summary

Mike Drues of Vascular Sciences joins host John Spear to discuss the critical role of reimbursement strategy in medical device development. Drues explains how reimbursement incentives create disincentives for novel devices, leading to a market saturated with 'me-too' products, and advises integrating reimbursement planning early in the design phase. He highlights the financial advantages of the Breakthrough Device Program (BDP) and the importance of aligning regulatory and reimbursement strategies to maximize revenue.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=0) Introduction and the Impact of Reimbursement on Innovation
- [2:15](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=135) Why Reimbursement Matters for Product Development
- [10:39](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=639) Timing Reimbursement Strategy in Development
- [14:52](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=892) Competitive Reimbursement Strategy and Off-Label Use
- [20:28](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=1228) Integrating Regulatory and Reimbursement Strategies
- [24:35](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=1475) Breakthrough Device Program and CMS Pathways
- [32:33](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development#t=1953) Investor Questions and Long-Term Strategy

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

established companies

## Mentioned

- Vascular Sciences (company)
- Greenlight Guru (company)
- CMS (company)
- FDA (company)
- CDRH (company)
- Cordis (company)
- J&J (company)
- Breakthrough Device Program (other)

## Related episodes from other shows

- [027 - "Become a Historian of the Problem" with Duane Mancini](https://hardwarepodcasts.com/podcast/lets-combinate/2022-04-06-027-become-a-historian-of-the-problem-with-duane-mancini) (Let's Combinate)
- [074: Medical Device Product Development Best Practices](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices) (Product Startup)
- [S2 E2: Demystifying Medical Device and System Development with Alan Cohen](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-12-12-s2-e2-demystifying-medical-device-and-system-development-with-alan-cohen) (The Builder Circle)
- [176 - The Fastest Way to Ruin Drug/Device Development (And How to Avoid It!) with Eric Sugalski](https://hardwarepodcasts.com/podcast/lets-combinate/2025-02-19-176-the-fastest-way-to-ruin-drug-device-development-and-how-to-avoid-it-with-eri) (Let's Combinate)
- [Rapid Prototyping for Medical Devices with Ross Dehmoobed](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-01-11-rapid-prototyping-for-medical-devices-with-ross-dehmoobed) (The Pragmatic Embedded Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-02-04-prioritizing-medical-device-reimbursement-during-product-development. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Global Medical Device Podcast.