# On Location at ALL Circuits: President & CEO Bruno Racault on Disruption in European Automotive Manufacturing

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2026-05-27
- Length: 10m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea

## Summary

Bruno Racault, President & CEO of ALL Circuits, explains how the company pivoted early to support the automotive industry's shift from internal combustion engines to electric vehicles (EVs). He details the strategic decision by carmakers to retain engineering and intellectual property in-house, relying on EMS partners like ALL Circuits for PCB assembly and process discipline rather than full ECU design. Racault highlights the competitive advantage of proximity to European OEMs, offering faster iteration and DFX feedback compared to the lower costs but longer lead times of Chinese manufacturing. The conversation also covers the company's agility in adapting to market changes and the mutual learning relationship with Chinese manufacturers, where Europe provides innovation while China excels in execution.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=7) Introduction: Bruno Racault and ALL Circuits' Strategy
- [0:50](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=50) The EV Pivot: Carmakers Retaining IP and Engineering
- [2:22](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=142) Impact on Tier 1 Suppliers like Bosch and Conti
- [3:06](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=186) Direct Relationships with OEMs and Product Scope
- [4:42](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=282) Competitive Advantage: Proximity, DFX, and Component Access
- [6:13](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=373) Market Trends: EV Adoption and Regional Strategies
- [7:51](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=471) Agility, Customer Focus, and the Role of an EMS
- [9:01](https://hardwarepodcasts.com/podcast/ems-c-level/2026-05-27-on-location-at-all-circuits-president-ceo-bruno-racault-on-disruption-in-europea#t=541) Learning from China: Execution vs. Innovation

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

companies scaling up

## Mentioned

- ALL Circuits (company)
- Bosch (company)
- Conti (company)
- BMW (company)
- Renault (company)
- PSA (company)
- Citroën (company)
- DBG (company)

## Related episodes from other shows

- [Making Cars and Going ‘Fabless’ | Next-Gen EV & AV](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-12-making-cars-and-going-fabless-next-gen-ev-av) (EE Times Current)
- [CircuitHub, 12 Years Later with Andrew Seddon](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon) (The Amp Hour)
- [Monte Carlo Formula E Race | Trade War: China’s View | AI @ Hot Chips](https://hardwarepodcasts.com/podcast/ee-times-current/2019-05-31-monte-carlo-formula-e-race-trade-war-chinas-view-ai-hot-chips) (EE Times Current)
- [#007 - How one company wants to radically cut down the lead-time of electronics manufacturing of all volumes, with Radu Diaconescu of Swie.io, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-01-04-007-how-one-company-wants-to-radically-cut-down-the-lead-time-of-electronics-man) (The Hardware Entrepreneur)
- [SpaceX, Enclosures & Startups - Urging Unemployment Ullagone](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-12-04-spacex-enclosures-startups-urging-unemployment-ullagone) (The Amp Hour)

## Citing this page

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