# Customer-Led Manufacturing Made Easy with Andreas Nordin, HANZA's COO

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2026-04-23
- Length: 6m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo

## Summary

Andreas Nordin, COO of HANZA, explains the company's customer-led operating model, which prioritizes solving specific client pain points over chasing technology buzzwords. He details how HANZA simplifies supply chain management by consolidating multiple suppliers into a single partner, citing a case study with Mitsubishi forklifts where they built a dedicated facility to handle complex assembly. Nordin also discusses the integration of the recent BMK acquisition in Germany, emphasizing a humble approach to learning from acquired teams, and outlines HANZA's strategic focus on six core manufacturing capabilities for the 'HANZA 2028' phase.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=7) Introduction: HANZA 2028 and Core Capabilities
- [1:34](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=94) Customer-Led Strategy and Supply Chain Rewiring
- [2:35](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=155) Mitsubishi Case Study: Dedicated Facility and Assembly
- [3:03](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=183) Integrating the BMK Acquisition
- [4:30](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=270) Building Solutions from Customer Needs
- [5:44](https://hardwarepodcasts.com/podcast/ems-c-level/2026-04-23-customer-led-manufacturing-made-easy-with-andreas-nordin-hanzas-coo#t=344) Adapting to Market Changes and Conclusion

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- HANZA (company)
- Mitsubishi (company)
- BMK (company)
- Koh Young (company)
- Global Electronics Association (company)

## Related episodes from other shows

- [Back to the Future: The Manufacturing Edition](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-06-14-back-to-the-future-the-manufacturing-edition) (The Manufacturing Executive)
- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
- [Six Facilities, Three Countries, One Culture w/ Darragh de Stonndún](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-11-six-facilities-three-countries-one-culture-w-darragh-de-stonndun) (The Manufacturing Executive)
- [180: Made in Missouri, Live from the 2024 Midwest Manufacturers Trade Show & Conference](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-09-180-made-in-missouri-live-from-the-2024-midwest-manufacturers-trade-show-confere) (Manufacturing Happy Hour)
- [CircuitHub, 12 Years Later with Andrew Seddon](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon) (The Amp Hour)

## Citing this page

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