Why Electronics As The World’s Next “Resource” And What That Demands Of Us, with John Mitchell

EMS@C-LEVEL · 17 Mar 2026 · 15m

What this episode covers

John Mitchell, President & CEO of the Global Electronics Association, discusses the industry's shift toward viewing electronics as a critical resource and the strategic implications for the sector. He highlights the disruptive impact of affordable robotics and agentic AI on factory operations and the long-term talent pipeline, specifically the loss of entry-level training roles. Mitchell also outlines the association's rebranding from IPC, its expanded geopolitical advocacy in Washington and Brussels, and the upcoming Apex event's focus on advanced packaging and Mexico.

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