Hardware Podcasts

So You Think It’s “Just A Cable”? Think Again, with WERAP Group CSO Markus Hoffmann (Eric)

EMS@C-LEVEL · 5 Mar 2026 · 9m

What this episode covers

Markus Hoffmann, Chief Sales Officer of WERAP Group, explains the company's strategic acquisition of a Lake Constance-based specialist to establish a dedicated aerospace and defense hub. This move integrates high-reliability cabling and box build capabilities, bringing EN 9100, MIL, and NATO certifications under one roof to serve civil avionics and satellite markets. Hoffmann emphasizes that cabling is a design-critical subsystem where precision in crimping and shielding determines mission success, rather than a late-stage commodity. The group plans to deepen its focus on healthcare, defense, and industrial sectors while pursuing turnkey solutions through R&D partnerships in Southeast Europe.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
WERAP Group, Flex, WERAP Aerospace and Defense GmbH, Airbus
Also
EN 9100, MIL standards, NATO standards

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