# From IPC to Global Electronics Association: Connecting The Electronics Manufacturing Supply Chain, with CEO John Mitchell

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2025-06-23
- Length: 9m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur

## Summary

John Mitchell, President and CEO of the Global Electronics Association (formerly IPC), explains the organization's rebranding to better reflect its global scope and comprehensive role in the electronics ecosystem. He details the strategic shift from a US-centric printed circuit board association to a unified voice representing everyone from semiconductor manufacturers to OEMs, aiming to build a resilient supply chain. Mitchell highlights significant investments in advocacy, industry intelligence, and communications to support both global standards and regional manufacturing capabilities.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=0) Introduction: John Mitchell and the IPC Rebrand
- [0:44](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=44) The New Name: Global Electronics Association and Mission
- [3:15](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=195) Maintaining IPC Brand for Standards and Training
- [4:20](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=260) Global Inflection Point and Organizational Structure
- [6:12](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=372) Balancing Global Supply Chain with Regional Capabilities
- [7:40](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-23-from-ipc-to-global-electronics-association-connecting-the-electronics-manufactur#t=460) Advocacy and Representation Across the Entire Ecosystem

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

established companies

## Mentioned

- IPC (company)
- Global Electronics Association (company)
- Koh Young (company)
- electronics.org (other)
- Sanjay Hooprakar (other)
- Chris Mitchell (other)

## Related episodes from other shows

- [How Technology is Changing the Manufacturing Game w/ Dr. John Mitchell](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-22-how-technology-is-changing-the-manufacturing-game-w-dr-john-mitchell) (The Manufacturing Executive)
- [What to Expect at IPC APEX 2025: Standards, Innovation & Networking](https://hardwarepodcasts.com/podcast/ontrack/2025-04-16-what-to-expect-at-ipc-apex-2025-standards-innovation-networking) (OnTrack)
- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
- [The Critical Shift: Bridging the Generational Gap in PCB Design](https://hardwarepodcasts.com/podcast/ontrack/2024-03-26-the-critical-shift-bridging-the-generational-gap-in-pcb-design) (OnTrack)
- [The Importance of Global Standard for IoT Security | ioXt Alliance's Grace Burkard | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-20-the-importance-of-global-standard-for-iot-security-ioxt-alliances-grace-burkard) (IoT For All Podcast)

## Citing this page

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