Hugs Before Handshakes: How IPC Mexico Is Winning Hearts and Minds at APEX 2025

EMS@C-LEVEL · 20 Jun 2025 · 7m

What this episode covers

Lorena Villanueva, leader of IPC Mexico, discusses the association's first dedicated pavilion at APEX 2025 and its 'three-helix' strategy involving state governments, academia, and industry. She explains how IPC Mexico shifted from a perceived US-centric entity to a locally resonant organization by empowering her team to build personal connections rather than imposing foreign methodologies. The conversation highlights the importance of cultural intelligence in fostering an ecosystem that supports workforce development and industry growth in regions like Querétaro and Guanajuato.

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