# Crisis-Proof Manufacturing: InCap's Otto Pukk Talks Tariffs, Trade Wars and Talent in an Agile Global EMS

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2025-06-16
- Length: 7m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent

## Summary

Otto Pukk, President & CEO of InCap, explains how the company’s decentralized organizational structure and ultra-lean headquarters in Helsinki have enabled strong EBITDA margins and growth despite global economic turbulence. He details how local management teams navigate regional challenges like US tariffs and trade wars, allowing InCap to maintain agility without waiting for central directives. Pukk notes that while the market remains hesitant due to policy uncertainty, the electronics manufacturing community’s collaborative culture helps competitors share solutions to common industry problems.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=8) Introduction: Philip Stoten and Otto Pukk at APEX 2025
- [0:44](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=44) Navigating Geopolitical Turbulence and Tariffs
- [2:03](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=123) InCap's Decentralized Leadership Model
- [3:23](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=203) Lean Headquarters and Financial Performance
- [4:44](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=284) Market Recovery and Volume Normalization
- [5:57](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent#t=357) Collaboration in the Small EMS Community

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

established companies

## Mentioned

- InCap (company)
- Creative Electron (company)
- Koh Young (company)
- Global Electronics Association (company)
- IPC (company)
- APEX 2025 (other)

## Related episodes from other shows

- [124: Tariff Talk](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk) (Thoroughly Considered)
- [225: From Enterprise Engineering to Owning a Small Manufacturing Business Featuring Amorphic Brewing Founder Ron Hockersmith and a BROADcast For Manufacturers, Live from Milwaukee, WI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-02-25-225-from-enterprise-engineering-to-owning-a-small-manufacturing-business-featuri) (Manufacturing Happy Hour)
- [CircuitHub, 12 Years Later with Andrew Seddon](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon) (The Amp Hour)
- [Overcoming Global Supply Chain Obstacles in Electronics](https://hardwarepodcasts.com/podcast/ontrack/2025-10-29-overcoming-global-supply-chain-obstacles-in-electronics) (OnTrack)
- [Building for Long-Term Success w/ Ron Speicher and David Craft](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-08-29-building-for-long-term-success-w-ron-speicher-and-david-craft) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-16-crisis-proof-manufacturing-incaps-otto-pukk-talks-tariffs-trade-wars-and-talent. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EMS@C-LEVEL.