# Creative Electron's Global Expansion: Made in USA, Serving the World with Dr. Bill Cardoso

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2025-04-28
- Length: 8m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c

## Summary

Dr. Bill Cardoso, CEO of Creative Electron, explains the company's strategic joint venture with Unicomp to create a global enterprise with 1,200 employees and facilities in Hungary, India, Malaysia, and China. He details how the partnership blends Unicomp’s high-volume hardware expertise with Creative Electron’s high-mix software capabilities, while maintaining 'Made in USA' manufacturing for the American market in San Marcos, California. Cardoso outlines the company's shift toward dedicated business units for specific product lines like 3D AXI and parts counters to drive customer-obsessed R&D and grow toward a multi-billion dollar valuation.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=8) Introduction and New Product Announcements
- [1:14](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=74) The Creative Electron and Unicomp Joint Venture
- [3:11](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=191) Blending High-Volume and High-Mix Technologies
- [4:20](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=260) Maintaining Made in USA Manufacturing
- [5:21](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=321) R&D Synergies and Customer-Focused Strategy
- [6:32](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c#t=392) Organizational Structure and Future Growth

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Creative Electron (company)
- Unicomp (company)
- IPC APEX 2025 (other)
- Koh Young (company)
- 3D AXI (product)
- X-ray parts counters (product)
- AXI (product)

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## Citing this page

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