# MADE IN EUROPE POD Episode #1 with Bo Lybaek and Markus Aschenbrenner (recorded April 8th, 2025)

- Show: [EMS@C-LEVEL](https://hardwarepodcasts.com/podcast/ems-c-level)
- Published: 2025-04-11
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap

## Summary

Bo Lybaek of GPV Group and Markus Aschenbrenner of Zollner Elektronik discuss how EMS companies are navigating the uncertainty of recent US tariff announcements and geopolitical tensions. They explain that while immediate decisions are paused due to a lack of clarity, the long-term trend is accelerating toward 'region for region' manufacturing to serve local markets more effectively. Both leaders emphasize that building an agile global footprint requires standardized equipment, common software platforms, and a unified corporate culture to allow for rapid capacity shifts across borders.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap#t=1) Introduction and Tariff Uncertainty
- [4:56](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap#t=296) Supply Chain Data Modeling and Customs Delays
- [12:54](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap#t=774) Regional Manufacturing and Footprint Strategy
- [18:46](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap#t=1126) Building Agility Through Standardization and Culture
- [25:19](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-11-made-in-europe-pod-episode-1-with-bo-lybaek-and-markus-aschenbrenner-recorded-ap#t=1519) European Competitiveness and Bureaucracy

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- GPV Group (company)
- Zollner Elektronik (company)
- IPC (company)
- Koh Young (company)
- Creative Electron (company)
- USMCA (other)

## Related episodes from other shows

- [What the U.S. Can Learn From the German Manufacturing Model w/ Jon DeSouza](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-11-what-the-u-s-can-learn-from-the-german-manufacturing-model-w-jon-desouza) (The Manufacturing Executive)
- [Preserving Brand Legacy While Expanding Global Footprint w/ Todd Smith](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-01-06-preserving-brand-legacy-while-expanding-global-footprint-w-todd-smith) (The Manufacturing Executive)
- [124: Tariff Talk](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-05-08-124-tariff-talk) (Thoroughly Considered)
- [245: A Grassroots Approach to Shaping the Future of American Industry with Bret Boyd, CEO of Sustainment](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-07-08-245-a-grassroots-approach-to-shaping-the-future-of-american-industry-with-bret-b) (Manufacturing Happy Hour)
- [142: How to Accelerate Smart Manufacturing Adoption in the US with John Dyck, CEO of CESMII](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-06-20-142-how-to-accelerate-smart-manufacturing-adoption-in-the-us-with-john-dyck-ceo) (Manufacturing Happy Hour)

## Citing this page

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